Writing
No matter what business you're in, focus on integrated design
Do You Matter? reveals how great design creates lasting competitive advantage. While many companies deliver standout products once or twice, few do it consistently. The difference? Becoming truly design-driven — making design central to everything you do.
Industrial designer Robert Brunner and Stewart Emery show how leading brands like Nike, Apple, BMW, and IKEA use design to forge emotional connections, strengthen relationships, and open new markets. You’ll learn how to build a cohesive design strategy, manage the entire customer experience, encourage bold innovation, and embed design into your culture, operations, and leadership — turning great design from a one-time win into a sustainable business advantage.
“In design, risk is not a four-letter word. You have to take chances to get anywhere.”
“This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.”
Noah Kerner
CEO of Acorns, and coauthor, Chasing Cool
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”
John Sculley
Former CEO, Pepsi and Apple
“Design is the last great differentiator, and yet so few really understand it. Do You Matter? Offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.”
Ray Riley
Design GM, Entertainment and Devices, Microsoft
“Great Design is about creating a relationship with your customers. If you don't you're roadkill. This book shows how, and much more. Be prepared to have your mind blown.”
Bill Burnett
Exsecutive Director, Design Program, Standford Univercity
“This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.”
Noah Kerner
CEO of Acorns, and coauthor, Chasing Cool
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”
John Sculley
Former CEO, Pepsi and Apple
“Design is the last great differentiator, and yet so few really understand it. Do You Matter? Offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.”
Ray Riley
Design GM, Entertainment
and Devices, Microsoft
“Great Design is about creating a relationship with your customers. If you don't you're roadkill. This book shows how, and much more. Be prepared to have your mind blown.”
Bill Burnett
Exsecutive Director, Design Program, Standford
Coming soon
Making Great: The Democratization of Greatness
Work in Progress by Robert Brunner and Stewart Emery
Making Great: The Democratization of Greatness is a bold, human exploration of what “great” really means—and why it matters more than ever. Blending memoir, leadership manifesto, and behind-the-scenes stories from iconic products, creative teams, and visionary leaders, the book dismantles the myth of the lone genius and reveals how greatness is actually made: through purpose, collaboration, taste, courage, and care for people. From design and technology to food, music, sports, and the arts, it shows how great products, services, and experiences elevate the human spirit—and how inclusive, empathetic leadership can unlock that potential in anyone. Ultimately, this is an invitation to reject “good enough,” embrace ambition with humanity, and become someone who is actively, deliberately making great. Expected publishing date: June 2027.
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